What this site is
A focused publication for a specific reader: someone making a real decision in this category. We exist to be the resource we wish we had when we first started looking, and we update what we publish when the underlying facts change. Our goal is decision-grade information — not generic SEO filler, not lender or vendor marketing, not aggregated content scraped from elsewhere on the open web.
How our articles get written
Every article on this site is researched, drafted, and quality-checked by our editorial system — a structured pipeline that uses AI to retrieve sources, synthesize claims, draft prose, and verify citations. Humans set the editorial direction (which topics, which audience, which voice, which standards). The pipeline runs in four stages: (1) query the live web for primary sources via licensed search APIs, (2) draft an article that explicitly cites those sources inline, (3) verify the citations point to real URLs on whitelisted hosts before publication, and (4) run a structural quality check that confirms word count, section coverage, link integrity, and absence of common AI failure modes (hallucinated quotes, fabricated stats, generic boilerplate paragraphs).
Where our facts come from
We restrict citations to a whitelist of authoritative primary sources — government statistical agencies (FRED, BLS, Census, HUD, IRS), industry bodies (MBA, NAHB, NAIOP), peer-reviewed publications, and named primary authorities for the category. When we can't find a primary source for a claim, we say so explicitly rather than relying on a downstream-aggregator's framing. We do not cite Wikipedia, Reddit threads, or content farms. We do not cite ourselves recursively.
What we verify
Every URL referenced in a published article is fetched and checked before publication. Citations that 404, redirect to unrelated content, or point to non-authoritative hosts cause the article to fail the gate and not publish. We separately verify that the article addresses the search intent we wrote it for — an article titled "how much does X cost" must actually answer that question with a numeric answer, not pivot to a different topic.
How often we update
Articles are reviewed quarterly on a rolling basis. If a load-bearing fact has changed — a rate, a regulation, a study superseded by newer data — we update the article in place and note the change at /corrections. The pub_date stays the original publication date so readers can see how old the framing is; the change log explains what changed and when. For time-sensitive trackers (when the site has them), the review cadence is monthly or weekly as appropriate.
How to flag an error
If you spot a factual error, an outdated reference, or a misleading framing, please email us through /contact with the article URL and what you think is wrong. We respond to every legitimate report. If you're right, we log the correction at /corrections with the date and the corrected fact, and we update the article body inline. We don't quietly delete; we correct in place with an audit trail.
Who runs this site
This publication is operated by Greenflower Capital LLC, a Florida-registered entity. Greenflower Capital is the publisher of record and is legally liable for what appears here. The editorial system is built and maintained in-house; we do not contract editorial production to third parties. For corporate, legal, or sponsorship inquiries reach us through /contact.